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Campaign planning

Campaign planning Steps

1) Define the Victory

It is important that your planning team is in agreement on the core goals of the campaign. Make sure the definition of your win is specific and actionable.


2) Chart the Course

Your campaign should have a series of milestones that you must hit on your way to the win. These are the victories that build off each other and let you know you are acquiring your goals

Chart the Course

3) Message for Impact

Every campaign needs a message platform that will provide you a positioning statement. A message platform should be the core concepts and language that serve as a guide for influencers and spokespeople as they communicate about your campaign.

Message for Impact

After the above steps right strategy for your brand is determined

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After the end of this step

After completing the steps above the right strategy for your brand is determined.

Content Creation