Using emotions like happiness, sorrow and even anger can help drive consumers to respond to a video and take action. Emotion is one of those that elicits responses
2) Keep your story’s message simple
Avoid to make a video’s story complicated. Keep your story’s message simple to appeal to your target audience. This way, you can emphasize your video’s message and story
A story should direct viewers to take a specific action. Getting viewers to take action is the ultimate goal of any video marketing campaign. Know beforehand the one action you want viewers to take, and then make that action clear
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