Instagram tips you should notice in your digital marketing strategy:
Post at the right time
Before you post to Instagram, there are two things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram. Most Instagram users login in the morning, and in the evening, on their way home from work or school.
For brands, the least favorable time to post is in the middle of the night because an Instagram post typically has a life of only around 4 hours before it gets buried in followers’ feeds.
Focus on the entire post, not just the image
Hannah Clark says that captions shouldn’t be overlooked when posting to Instagram. The image may be the star, the hashtags may offer context, but the caption helps to tell a specific story.