Social Networks
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Video Strategy

Video Strategy Steps

1)Internal market view

Discovering what makes you different, who you’re targeting and what you want to achieve.

Internal market view

2)External market view

Analize your customers, barriers and opportunities.

SWOT Model Puzzle

3)Publishing Schedule

Set up a schedule. Timing videos to lead up to a product launch or event. strategize video campaigns that can keep your brand fresh in customers’ minds.

Video distribution

4)Short-Form Videos

Social media has revolutionized the way online users communicate with each other, with short forms of content. In this format, customers can quickly view a message as they scroll through their social media feeds. Brands can quickly send a message that will be seen by a larger audience

Short-Form Videos

5)Tutorials and Tips

One way to connect with customers is by posting tutorials relevant to your line of work. Provided your tips are useful, you’ll likely find customers keep coming back to see the next video in the series

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After the end of this step

The next step is planning to produce video content.

Planning content creation